Wednesday 1 April 2015

Beef

I have been wondering what to do with this illustration for a while now and I knew I wanted to make it a logo for something but thought what could I do and then it hit me a good hip and trendy food company (that doesn't exist). So what does a food company need, a mascot, well clearly it is this cute little guy. A Nice colour scheme; Blue, a redish orange and a brown. Typeface: default is still bebas. and a name... no that's the hardest thing of all. My logic with "The Horny Beef Co." was that it risque suggesting an animals sexual state, it's memorable because it's risque and it's got the product name in the title.

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